Market Success originates in Mind, and realizes in Communications.
Corporate branding has proven as a successful management instrument for gaining momentum in a competitive environment.
Consistently applied, it is the key to market differentiation and to sustainable confidence building between a company,
its customers and its employees. This, in turn with the right product strategy, helps a company gain market share in
prosperous times, while preserving revenues in down-times. Hence the importance of gearing corporate strategy to continual
brand building and brand improvement.
Constant product innovation, multinational market intelligence and dynamic corporate structures play a crucial part, too.
Competitive companies also have to retain their technological edge. To do that, they have to provide their staff with
training and personal development opportunities specially tailored to future requirements, as well as to encourage
creative thinking and self-motivation. Far more than to date, long-term success will be determined by staff experience,
know-how and innovation skills. The old adage about a company's capital being the knowledge of its staff will be truer than ever.
To build and protect a strong brand, the brand strategy must involve everyone and everything. Leadership. Product innovation.
Employee motivation. Customer service. Shareholder relationship. Marketing communications. Social responsibility. Vision.
Altogether, their mission is to provide the values and benefits that make a company stand out against the competition, today and tomorrow.
But, even the most sophisticated brand system is worth nothing if it can't be experienced.
A brand is not about theory, it is everything about human interaction. They way values and ideas are expressed
by words, visuals, sound and people. And this is precisely the value that megapublic provides to their clients:
translating business strategy into sustainable customer experience.
Catalyzing intangible values to tangible qualities by the means of consumer insight and strong creative ideas.
The approach of megapublic is entirely value centric and strategically defined to creatively reach and convince the client's audience.
Identify and translate the essential qualities and strengths of a company and its products. Align these values with the expectations
of the key audience. Distill the brand essence and positioning message in a creative, universal language that is apprehended in the markets
and by the client's stakeholders. Deliver consistently on the crafted strategy through orchestrated brand and marketing communications
at all customer touchpoints.
At megapublic, it's all about brand practice, not about brand theory. Understand, define, evaluate, innovate, and influence.
Understand the clients' business, employees, needs and the market in which he operates.
Define the branding and marketing objectives and positioning platform. Evaluate what others in that market have done well and build on that.
Innovate by delivering creative long-term solutions to the client's problems.
Promote change in the market by establishing the client as inventor and leader.