Capabilities :: Corporate Branding Strategy / Marketing Communications Strategy
Brands are a company's most significant asset. Companies with stronger brands earn higher returns due to higher market expectations
and increased buyer confidence. To create value, brands must build on existing corporate assets
and then be envisioned with a strong personality that incorporates distinctive customer-focused benefits -
rational, as well as emotional.
For effective returns, branding must be an integral objective in the agenda of any corporate strategy,
and consistently deliver and expand on its promise at all employee and customer platforms.
To increase brand equity, the strategic vision must also ensure that the measurable dimensions of brand value
are consistent and on target regarding promise, awareness, perceived quality and utilized brand loyalty amongst employees and customers.
That is why a strategic and thoroughly implemented branding program is a crucial element of every corporate strategy,
from the simplest to the most global and complex.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire branding process from strategy, concept, design, implementation to management.
Agency services in the field of brand strategy include competencies such as:
|• Development of an international brand strategy and brand value system|
|• Advertising and marketing communications strategy|
|• Strategic alignment of the corporate communications|
|• Corporate vision consultancy|
|• Translating strategy into a creative concept|
|• Effective online marketing strategies for e-Business and B2B|
|• General strategic planning, assistance and management|