Capabilities :: Marketing Positioning / Brand Positioning
The right positioning based on brand strategy, product, price, market segmentation and promotion
is the prime ingredient for all effective marketing plans.
To reach the goal of strategic positioning, that is to differentiate the company's offer positively from its competitors,
its platform has to be clear and comprehensible.
Furthermore, the positioning statement has to be transformed consistently in the communications.
Since all marketing communications are founded on the positioning,
an inadequate targeting can inflict damage to a brand and result in unforeseen expenses.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire branding process from strategy, positioning, implementation to management.
Agency services in the field of strategic positioning include competencies such as:
|• Global brand positioning: strategic alignment and value exploration for the brand and its expression|
|• Marketing positioning and re-positioning of companies, products and services|
|• Positioning strategy for international advertising campaigns|
|• Exploration and definition of new consumer groups|
|• Internet market research with Trendometer®, an exclusive consumer opinion and trend research system|