Capabilities :: Corporate Naming
The verbal identity is a tactical key component of the brand.
Strong brand names auto-perform the branding through their voice, building brand value on a constant basis.
This capability, and the rapid increase in demand - there are currently, as of 2002,
approx. 25 million registered trademarks plus 44 million e-Brands/domains worldwide -
are the reasons why the art of creating outstanding trademarks today has become a challenging process.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire brand naming process from audit, strategy, positioning, development, screening to trademark registration.
Agency services in the field of corporate naming include competencies such as:
Recently in the news:
|• Corporate naming: global brand name consulting for new companies, products and services|
|• Analysis, audit and research: markets, target groups, competition, values, linguistics, existing brands|
|• International brand positioning and naming strategy|
|• Development of the naming strategy and nomenclature / brand name architecture|
|• Name development for master brands, umbrella brands, sub-brands and product brands|
|• e-Brands: Internet domain name branding and global domain registration|
|• Verbal identity: from slogan and tagline to headline|
|• International trademark research and registration for new brand names|
|• Topical exploration of key themes to achieve competitive differentiation|
German Companies Increasingly Getting a Name Makeover...