Capabilities :: Strategic Marketing
Branding and marketing are often either implemented as completely disconnected corporate processes
or their specific duties a confused with each other. As well as both concepts differ in their strategic alignment -
marketing is short-term, focused on quick response and extroverted, while branding is the opposite -
yet they share fundamental intentions: to convince to buy and to strengthen customer loyalty.
For this reason, and because of the fact that corporate branding empowers marketing with increased efficiency and sustainability,
a marketing plan's SWOT matrix and its entire marketing communications should be subject to a top-level brand leadership.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire marketing process from strategy, planning, execution to management.
Agency services in the field of marketing include competencies such as:
|• Branded marketing consultancy: aligning the branding and marketing processes within corporations|
|• Development and implementation of the marketing plan and marketing communications|
|• Integrated marketing programs for a new product launch|
|• International B2B marketing campaigns and business-to-business communications|
|• Direct marketing: from strategy, concept, design to production|
|• Tactical actions for sales promotions and PR campaigns|
|• Digital brand and market research on the basis of megapublic's Trendometer® system|
|• Online marketing: strategies and tactics, from local to international campaigns|