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Your Brand. Your Future. Consult the Global Branding Specialist.
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The Brand Identity Expert.


Capabilities :: Strategic Marketing

Branding and marketing are often either implemented as completely disconnected corporate processes or their specific duties a confused with each other. As well as both concepts differ in their strategic alignment - marketing is short-term, focused on quick response and extroverted, while branding is the opposite - yet they share fundamental intentions: to convince to buy and to strengthen customer loyalty. For this reason, and because of the fact that corporate branding empowers marketing with increased efficiency and sustainability, a marketing plan's SWOT matrix and its entire marketing communications should be subject to a top-level brand leadership.

megapublic works with companies as a full-service agency in Switzerland, on a per project basis, or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad. The one-stop consultant can direct the entire marketing process from strategy, planning, execution to management. Agency services in the field of marketing include competencies such as:

• Branded marketing consultancy: aligning the branding and marketing processes within corporations
• Development and implementation of the marketing plan and marketing communications
• Integrated marketing programs for a new product launch
• International B2B marketing campaigns and business-to-business communications
• Direct marketing: from strategy, concept, design to production
• Tactical actions for sales promotions and PR campaigns
• Digital brand and market research on the basis of megapublic's Trendometer® system
• Online marketing: strategies and tactics, from local to international campaigns



  

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