Capabilities :: Brand Identity / Corporate Identity
While the brand strategy defines the message and mission of the brand, which may be a company, product or service,
and how it should be perceived, the brand identity translates the strategic vision into a consistent image. A tangible concept
that can be accessed through the brand name, the corporate identity and the verbal positioning.
Transported by an outstanding corporate design, an integrated brand identity system enables companies and their products
to project their level of quality, reliability and value in the market in a very influential way.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire brand identity process from strategy, concept, design, implementation to management.
Agency services in the field of market identity include competencies such as:
|• Brand identity system: directing the entire process from brand positioning, brand personality & associations, brand name to brand logo|
|• New corporate identity: strategic development and creative design of international corporate images|
|• Re-branding and re-design of outdated identities, brands and product packages|
|• Development and implementation of visual identities, brands, logos, iconic labels, ci design manuals, etc.|
|• Digital corporate identity: transforming static identities to dynamic new media brands|
|• Global corporate identity/brand management system: from consulting to digital solutions |