Capabilities :: Corporate Communications
A company's most effective public relations incorporates specific elements that hold true today and tomorrow.
These elements include a focused corporate vision that encompasses a clear commitment to social responsibility
addressing environmental, social and economic issues. A strong belief in the services and products offered.
A good relationship with all stakeholders. Transparent objectives and consistent media communications.
A well-managed business implements a forward-looking corporate policy as part of their brand strategy,
in order to influence the company's reputation, the efficiency of its operations, its access to capital,
its ability to attract top employees, and how it stands apart from its competitors.
Because economic decisions are having more and more impact on the state of politics, society and environment,
a company's future responsibility, in the eyes of the public, will have to hold more than just to maximize profits.
In contrast, advanced companies who understand today's interconnected realities, who pro-actively adopt responsible policies
and who communicate these effectively, also strengthen their brands by associating them with positive values.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire communications process from strategy, concept, design, implementation to management.
Agency services in the field of corporate communications include competencies such as:
|• Integrated communications consulting, aligned to sustainable business objectives|
|• Mastermind and coordinate a company's global corporate communications|
|• Directing multinational business communications in the Internet|
|• Communications strategy: strategic alignment and verbalization|
|• Corporate vision: exploration and integration of values, policies, content, tonality and style|
|• Employee branding: internal motivation and communication programs|
|• Corporate publishing: concept and implementation for internal/external periodicals and publications|