Capabilities :: Advertising
Effective advertising is based on strong ideas that not only make heads turn but also return results fast.
Efficient advertising, furthermore, incorporates a bigger commercial picture of a client's brands,
influenced by the strategies relating to the role of a brand in broader commercial business strategies and opportunities.
Transforming a client's businesses and reputation at any of the consumer touch points of communication.
Such an integral, branded approach, often combined with segmented cross-media targeting,
also results in a better price/performance ratio of the expensive media costs,
since a lasting brand awareness will be achieved that outlives each dollar spent.
megapublic works with companies as a full-service agency in Switzerland, on a per project basis,
or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad.
The one-stop consultant can direct the entire advertising process from strategy, concept, design, implementation to management.
Agency services in the field of advertising include competencies such as:
|• English/German advertising campaigns: from strategy, creative direction (concept, copy & art), production, media to management|
|• National & international corporate image campaigns and brand advertising|
|• Integrated marketing programs|
|• Health care marketing communications|
|• Medical advertising and promotional marketing|
|• Direct response marketing, direct mail and sales promotion|
|• Business-to-Business (B2B) communications and consulting|
|• Specific tasks: i.e. company brochure, print advertisement, outdoor advertising, TV commercial, newsletter, Point-of-Sale|
|• Creative management and creative consulting abroad|
|• Copywriting and public relations in German and English|
|• Digital media advertising, Swiss media planning and handling|