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The Brand Identity Expert.
 


Capabilities :: Advertising

Effective advertising is based on strong ideas that not only make heads turn but also return results fast.

Efficient advertising, furthermore, incorporates a bigger commercial picture of a client's brands, influenced by the strategies relating to the role of a brand in broader commercial business strategies and opportunities. Transforming a client's businesses and reputation at any of the consumer touch points of communication.

Such an integral, branded approach, often combined with segmented cross-media targeting, also results in a better price/performance ratio of the expensive media costs, since a lasting brand awareness will be achieved that outlives each dollar spent.

megapublic works with companies as a full-service agency in Switzerland, on a per project basis, or may assign a senior branding director for interim contracts for interim management contracts at their locations abroad. The one-stop consultant can direct the entire advertising process from strategy, concept, design, implementation to management. Agency services in the field of advertising include competencies such as:

• English/German advertising campaigns: from strategy, creative direction (concept, copy & art), production, media to management
• National & international corporate image campaigns and brand advertising
• Integrated marketing programs
• Health care marketing communications
• Medical advertising and promotional marketing
• Direct response marketing, direct mail and sales promotion
• Business-to-Business (B2B) communications and consulting
• Specific tasks: i.e. company brochure, print advertisement, outdoor advertising, TV commercial, newsletter, Point-of-Sale
• Creative management and creative consulting abroad
• Copywriting and public relations in German and English
• Digital media advertising, Swiss media planning and handling



  

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